Holiday Deals?!?

So I've had a few people ask me if we are going to do a Black Friday/Cyber Monday/Christmas deal.  While it is tempting, and if I could I would have everyone come to my gym for free; sales, deals, and the like are something we used to do.  That is until I learned a few things about being a service based business.We're not selling a product.  We're selling a service.  And unlike selling a product, we can't sell more, because what we're essentially selling is time and that's absolutely finite.Product companies want to sell high volume because the cost of

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The Thanksgiving Turkey Doesn't Make You Sleepy

We've all heard it.  All that turkey makes you sleepy.  Let me get a little geeky on you after I hit you with the truth.  It doesn't.Ok...well then where does that info come from?  Well, now comes the geeky part.L-tyrptophan in an amino acid that is a base building block in serotonin.  Serotonin is a chemical neurotransmitter that plays a role in sleep patterns.  L-tryptophan was used for a short time as a sleep aid supplement, but was linked to certain auto-immune diseases so it was outlawed by the FDA.So if Thanksgiving turkey doesn't make you sleepy, what does?  Well,

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The Lies We Tell Ourselves

We all do it.  We set a goal.  We work toward the goal.  We bust our butts, leverage discipline as best we can and focus on reaching the goal everyday, all day.  Yet somehow, someway, we fall short.  We get stuck.  We miss the goal.  We wonder what happened.  We wonder why.  I say "we" because I've done it too.  We do all of that, but in our heart we know exactly why we fell short.  We lied to ourselves.What am I talking about?  Well, mostly about fitness goals because that's what I spend the most time working on with

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The Greatest Prize

In five years of running a successful CrossFit gym, we’ve not sent a single athlete to the CrossFit Games. Not one.We have seen countless members go off medication for high blood pressure or diabetes, rebuild strength after illness or injury, make the varsity team for the first time (shout out to Diego!), or dive into their “golden years” with more strength and vitality than they had in middle age.For me (and the many of us coaches), CrossFit started out as a quest to go to and maybe win the Games. Since, it has morphed into building a strong community of

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